Product Manager - Retail Products (Personal Finance) - Islamic Banking

JOB PURPOSE:

To conceptualise, plan, develop, deliver and manage products and services catering to customer needs; define and implement the associated customer processes and system enhancements; manage partner relationships and marketing campaigns to meet the overall strategic and financial goals of Consumer Banking

ACCOUNTABILITIES: 

1. Product Development and Marketing:

Formulate product strategies to grow market share and enhance profitability of existing products and conceptualise, propose and implement new product propositions and strategic marketing alliances to ensure high visibility and competitive advantage to grow customer share and overall profitability Monitor and control the product mix, portfolio composition, usage patterns and behavior, cost of funds and yields in accordance with business objectives and ensure all activities are in compliance with legal, regulatory, associations and bank guidelines Manage strong customer communication by way of collaterals and term sheets for product information and establish customer campaigns through various channels including advertisements and product promotions to ensure growth in customer share Constantly monitor market trends to ensure that any new developments either technology driven or other, are incorporated into the offerings of the bank
Monitor and control the advertising and promotion funds
allocated to product programs to ensure alignment to the allocated budgets

2. Sales Management:

Contribute constructively and creatively in the planning, development and implementation stages of all acquisition
programs to drive maximum product sales and awareness of the
product Monitor and analyse performance of all acquisition programs to ensure results are on track and if not, to identify the
problems/issues and recommend solutions to rectify them

3. Partner Relationship Management:

Work closely with external partners, vendors, and other internal
departments to achieve business objectives, conducting
meetings and ensuring agreed reports submitted in a timely
manner with partners Explore and seek opportunities to enhance value proposition to customers and each other

4. People Management :

Manage self and team in line with ADCB’s people management
policies, procedures, processes and practices to ensure
adherence and to maximise own and employee contribution to
business performance Manage the effective achievement of the team’s objectives through setting individual objectives, managing performance,developing the team and providing formal and informal feedback to maximise overall performance, engagement and motivation

5. Budget Management :

Contribute to the preparation of the business area’s budget and
manage and monitor the financial performance against the budget so that areas of unsatisfactory performance are identified, rectified promptly and potential performance improvement opportunities are capitalised upon 

6. Policies, Processes, Systems and Procedures:
Recommend and implement improvements to departmental
policies, procedures and processes covering all areas of activity
so that all relevant procedural requirements are fulfilled while
ensuring that ADCB delivers best-in-class services, products
and innovation

7. Continuous Improvement:

Identify opportunities to contribute to organisational and departmental change initiatives, programmes and projects taking into account best practice and standards in the business environment

8. Customer Service:

Demonstrate Our Promise and apply the ADCB Service Standards to deliver the bank’s required levels of service in all internal and external customer interactions

EXPERIENCE, QUALIFICATIONS & COMPETENCIES: 

Minimum Experience:

At least 5 years of experience in banking/financial institution

Professional Experience : 

New product launches, New initiatives, Portfolio management, Campaigns, Regular budget monitoring

BTL marketing, COP/similar developments, Policy & SOP updates, Manage & track performance, Market & industry monitoring and analysis, Strategy development and execution

Minimum Qualifications:

Bachelor’s Degree in Finance, Business or Economics

Knowledge and Skills:

Numerical and financial analysis skills
Advanced Microsoft Office (Excel, Word and PowerPoint