إنتهت صلاحية هذا الإعلان الوظيفي لقد إنتهت صلاحية هذا الإعلان الوظيفي و هو غير مفتوح حاليا لأي طلبات عمل.
إرفاق
وصف الوظيفة
JOB PURPOSE
To independently manage and drive marketing communication for the assigned business areas within the bank and actively engage with key stakeholders in the business to ensure internal customer satisfaction by executing marketing campaigns as per the plans and objectives and drive media and other strategic initiatives to ensure ROI, brand recall and salience
ACCOUNTABILITIES
Project Management and Budgeting
• Manage key marketing projects and drive them to closure through effective project management skills in line with the required standards and track marketing budgets to ensure maximum return on the marketing dollar through effective negotiation skills
• Proactively manage the marketing calendar for assigned customer accounts and reconcile actual activity versus planned activity
• Ensure all SOP’s are adhered to, from briefing to sign offs, budgeting to media planning and that all activities are traffic managed properly and implemented on time
Campaign Management
• Engage with key business stakeholders to understand their challenges and deliver marketing campaigns which meet their objectives ensuring seamless execution
• Develop and manage the strategic marketing plan and associated marketing calendar for the new business
• Oversee and manage all marketing related activities in assigned customer accounts, from planning, agency briefing, traffic management, review, managing internal approvals and production and develop media strategies and plans in co- ordination with the external media agency which are in- line with business objectives and budgets
Digital Marketing Management
• Develop, oversee and manage the digital marketing strategy to achieve the business goals across all campaigns & initiatives
• Assist & manage digital projects within the agreed timelines and processes to ensure successful roll-out
• Develop & manage the social media strategy, enhance the design, content and conversion of the website and other digital tools of the bank
Production Management
• Ensure all required approvals are in place from key stakeholders before commencing production as required and ensure the production quality and timelines are met to meet business requirements
Management Reporting
• Deliver a weekly status update to the head of the department and chief marketing officer, share data and statistics on campaign effectiveness, cost savings, quarterly media report, marketing spend data, competition tracking in line with the required standards
Vendor Management
• Work with bank approved external suppliers to deliver marketing activities as required ensuring maximum value for the marketing dollar spent by keeping an eye on costs as well as through effective negotiation
• Manage relationships so that the performance of suppliers is of a standard that ADCB would expect and accept, ensuring creative integrity is maintained and quality control is managed in briefing / debriefing and brand adherence
• Monitor and control the advertising and promotion funds allocated to product programmes as required
People Management
• Manage self and team in line with ADCB’s people management policies, procedures, processes and practices to ensure adherence and to maximise own and employee contribution to business performance
• Manage the effective achievement of the team’s objectives through setting individual objectives, managing performance, developing the team and providing formal and informal feedback to maximise overall performance, engagement and motivation
Policies, Processes, Systems and Procedures
• Recommend and implement improvements to departmental policies, procedures and processes covering all areas of activity so that all relevant procedural requirements are fulfilled while ensuring that ADCB delivers best-in-class services, products and innovation
المهارات
EXPERIENCE, QUALIFICATIONS & COMPETENCIES
Minimum Experience
• At least 5 to 7 years of experience in a similar role in a reputed organisation
Minimum Qualifications
• University Degree in Business or Marketing
Knowledge and Skills
• Working knowledge of advertising and marketing
• Experience of working in a marketing role within an organisation of repute
• Strong planning, analytical and time management skills
• Good written and verbal communication skills in English.
• Computer Skills – MS Office
تفاصيل الوظيفة
المرشح المفضل
نبذة عن الشركة
